亚马逊 Launchpad
优势
亚马逊 Launchpad (LP) 是一项全方位服务计划，可以为企业家和初创公司提供支持，以便他们生产创新型商品，并向数百万亚马逊买家销售和配送这些商品。我们通过在培训支持、营销咨询和全球扩张机会等领域提供一流的增强型服务，来帮助创始人及其公司在亚马逊商城取得更大成功。
对于仅在亚马逊及其自有品牌网站或实体店销售商品的初创公司，我们还提供了主动品牌保护和独特营销选项等其他服务。
费用
如果您的我要开店账户成功加入亚马逊 Launchpad 计划，亚马逊将会在“我要开店”费用价目表中显示的销售佣金的基础上额外收取 5% 的费用。该项额外费用适用于与您的账户关联的所有销售活动。
在您参与亚马逊 Launchpad 计划期间，如果最近 12 个月的商品总销售额超过 100 万美元，亚马逊可能会自行决定自次月起将 5% 的额外费用降至 3%。此外，随着您的业务快速发展，您将可以使用其他增强型服务。
亚马逊不会为之前收取的亚马逊 Launchpad 费用发放退款。
| 5% 的额外费用 | 3% 的额外费用 | |
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| 费用 | 在“我要开店”费用价目表上显示的销售佣金的基础上额外收取 5% 的费用。我们会通过账户收取费用。亚马逊不会为之前收取的亚马逊 Launchpad 费用发放退款。 | 在“我要开店”费用价目表上显示的销售佣金的基础上额外收取 3% 的费用。我们会通过账户收取费用。亚马逊不会为之前收取的亚马逊 Launchpad 费用发放退款。 |
| 期限和终止 | 您同意参与亚马逊 Launchpad 计划并至少支付自成功加入亚马逊 Launchpad 计划之日起 12 个月的相关费用。12 个月后，可通过书面形式提前 30 天提交退出调查来退出该计划。 | 您同意参与亚马逊 Launchpad 计划并至少支付自成功加入亚马逊 Launchpad 计划之日起 12 个月的相关费用。12 个月后，可通过书面形式提前 30 天提交退出调查来退出该计划。 |
申请加入亚马逊 Launchpad 计划
如果您满足以上所有要求，请点击按钮申请在亚马逊 Launchpad 计划中销售。
如果您已注册该计划，可以通过品牌总部联系我们。
亚马逊官网原文详情：
Amazon Launchpad
Benefits
Amazon Launchpad (LP) is a full-service program that supports entrepreneurs and startups that create, sell, and deliver innovative products to millions of Amazon customers. We help founders and their companies maximize their success on Amazon by providing enhanced best-in-class services in areas such as onboarding support, marketing consultations, and global expansion opportunities.
Additional opportunities such as proactive brand protection and unique marketing options are available to startups that sell their products exclusively on Amazon and their own branded websites or physical stores.
Fees
If your Selling on Amazon account is accepted into LP, a 5% premium will be added to the Referral Fees described on the Selling on Amazon Fee Schedule. The premium applies to all sales associated with your account.
If your trailing 12-month gross merchandise sales exceed $1 million during your participation in LP, Amazon may in its sole discretion lower your 5% premium to 3% beginning the following month. In addition, you can unlock other enhanced services as your business accelerates.
No refunds will be issued for any prior LP fees assessed.
5% Premium 3% Premium Benefits
Optimized Amazon Onboarding Support
Enhanced Marketing Placement
Guided Growth Strategy
Pilot Program Access
Enhanced Marketing Placement
Guided Growth Strategy
Pilot Program Access
Ongoing Storefront Feature Opportunity
Networking Access
Customized International Expansion Support
Eligibility
Maintain an account in good standing;
Order Defect Rate of 1% or less
Cancellation Rate of 2.5% or less
Late Shipment Rate of 4% or less
Fulfill customer orders for products using Fulfillment by Amazon service or Seller Fulfilled Prime
Be the brand owner of all products sold on Amazon. For more information, see Amazon Brand Registry
Agree to participate in the Amazon Launchpad program for a minimum of 6 months;
Began selling on Amazon less than 3 years ago;
Have less than $1 million in trailing 12 month gross merchandise sales on Amazon
Maintain an account in good standing;
Order Defect Rate of 1% or less
Cancellation Rate of 2.5% or less
Late Shipment Rate of 4% or less
Fulfill customer orders for products using Fulfillment by Amazon service or Seller Fulfilled Prime
Be the brand owner of all products sold on Amazon. For more information, see Amazon Brand Registry
Currently participating in Amazon Launchpad program;
Have more than $1 million in trailing 12 month gross merchandise sales on Amazon
Fees An additional 5% premium added to the Referral Fees described on the Selling on Amazon Fee Schedule. Fees will be applied at the account level. No refunds will be issued for any prior LP fees assessed. An additional 3% premium added to the Referral Fees described on the Selling on Amazon Fee Schedule. Fees will be applied at the account level. No refunds will be issued for any prior LP fees assessed. Term & Termination You agree to participate in LP and pay the associated fees for a minimum of 12 months from the date of acceptance into LP. After 12 months, you can cancel your participation after providing 30 days’ written notice by submitting an exit survey. You agree to participate in LP and pay the associated fees for a minimum of 12 months from the date of acceptance into LP. After 12 months, you may cancel your participation after providing 30 days’ written notice by submitting an exit survey. Apply to the Amazon Launchpad Program
If you meet all of the requirements above, please click the button to apply to sell in the Amazon Launchpad Program.
If you are already enrolled in the program, you can get in touch with us in Brand HQ.
文章来源：亚马逊官方网站
