提高Shopee店铺在搜索引擎上的品牌知名度

为什么要进行搜索营销？

搜索营销是通过有偿（SEM）和无偿（SEO）努力从搜索引擎获得流量和可见度的过程。 通过优化商店和产品页面（SEO），您无需花任何钱就能连续获得流量或收入。

如何提高SEO？

SEO可以使您的商店页面在Google的搜索结果中排名很好，从而增加了用户点击的机会。要正确优化搜索引擎，请确保以下几点：

• 内容具有良好的结构：包括格式设置和技术增强。(Shopee将为您处理！)

• 内容相关且唯一：您发布的内容与用户搜索的内容相关，并且不会从您可能拥有的任何常规产品描述中复制。

• 内容很有帮助：发布的内容有助于并通知用户。

shopee官网原文详情：   

Learn How To Improve Your Brand Visibility On Search Engines For Better Conversion

WHY SEARCH MARKETING？

Search marketing is the process of gaining traffic and visibility from search engines through both paid (SEM) and unpaid (SEO) efforts. By optimising your shop and product page (SEO), you can gain traffic or revenue continuously with no money spent.

How to improve SEO？

SEO allows your shop page to be ranked well on Google’s search results, increasing chances of users clicking in. To properly optimise for search engines, ensure the following:

• Content has good structure: This includes formatting and technical enhancements.

• Shopee will handle this for you!

• Content is relevant and unique: The content you’re posting is related to what users are searching for and is not copied from any generic product description you might have. Content is helpful: The content posted helps and informs users.

文章来源：shopee官方网站